How to increase your website ranking in google
It's like the new age dream. Your website starts appearing on the top spot on Google for your chosen keyword. The next thing you know, orders start coming in faster than you can handle, and you are rolling in the cash. If only it were so easy, right?
It can be done. It has been done many times in various different industries. There is no real secret, but rather, it's just about knowing what to do. People have made just about every mistake one can make with a website, but we have learned from each and every setback. If you were only allowed to do one thing to get a good ranking for your website in Google, without a doubt, all you'd need to do is get links for your website.
Yes, there are various other factors involved in getting your website to a top position. But this by far, is the most powerful way to get a top spot in Google. It's not just enough to have these links pointing to your website, but you need to have your keyword anchor linked to your website. Anchor Linking is when you use your keyword phrase as the clickable text for a link. So, if the keyword for your website is “Widgets”, instead of saying "Click Here", you would use "Widgets" as the link text.
Now, the other point of consideration is determining what keyword or phrase you want to use to get your website found. Most times, people impulsively choose a one word phrase. While this would be a great way to bring traffic to your website, would it bring targeted traffic, with people looking specifically for your product or service? Most times when people type in a one word key phrase, they are in the beginning of their search.
They may type in "Shoes", but are really looking for "Running Shoes". So, if you have a top ranking for shoes, do you serve that user's needs? Quite probable, but they may also be looking for dress shoes, casual shoes, Women's shoes, Men's shoes, Children's shoes, athletic shoes, girl's shoes, boy's shoes, etc. This is why when you start optimizing your website, you should be actually focusing on more targeted keyword phrases.
Suppose you are selling a certain brand name of dress shoes. For this example, let’s call this the famous brand “XYZ”. So, by getting anchor links such as "XYZ Dress Shoes", you are already eliminating those users who are looking for another brand of shoes. Next, you need to make sure that the page that gets linked contains the relevant content featuring "XYZ Dress Shoes". If you would link to a page without relevant content, Google would view this link as possible spam, or more appropriately, irrelevant content.
Once you have compiled your list of keywords, you need to see which ones are searched for the most. The best tool for this is WordTrackerTM, and it is definitely worth the tiny fee you need to pay to have access for one day. There are also various other free tools available online that you can use, but WordTrackerTM will give you the most accurate results.
Once you have run through your list of all your keywords, the obvious choice is to pick the ones with the highest amount of searches (and obviously, content relevant to your website!). The next step is to then begin the process of a link campaign. Most of you will have done a link exchange. However, this is only one third of your campaign. The ideal method is to not only engage in a reciprocal link exchange, but to also engage in strategic linking.
Strategic linking is when you get a link to your website without actually having to return the favor. What's the best way to do this? Write an article just like this one. If we get one website to use this article and have it point to my website, you've just created another link to your website. Pretty easy, eh?
Since you have now started your linking campaign, you should expect to see results in Google in as little as 4 days, and as far as 6 months. All of this is determined by where your links are coming from, and the popularity of the website from which the link came. Next, you need to get as many links as you can which point to your website with your “popular” keyword phrase anchor linked to your website.
As I mentioned before, there various other factors that will only enhance your rankings in Google, but the implementation of a link campaign is the strongest method to get your website to a top ranking!